SR Designs
Sabrina Rayner
Brand identity and packaging

Fieb & Co.

ART 498: Senior Capstone, May 2026

Fieb & Co. was inspired by my late cat, Fibonacci, who passed away from kidney disease. During his treatment, so many of the products we used felt clinical, sterile or generic. I wanted to make pet wellness products that feel warm and comforting instead, for both the pet and the owner.

Butterfly Kisses kidney support tincture: amber dropper bottle with a cream label showing an engraved cat greeting a butterfly. Grasshopper Kicks joint and mobility tincture: amber dropper bottle with a cream label showing an engraved cat reaching for a grasshopper.

The idea

Most pet supplement brands look either sterile and medical or crunchy and natural. I wanted something warmer, with delicate illustration, soft type and designed for the individual.

Who it’s for
Chesterman & Erin An adventurous eight-year-old cat and his outdoorsy owner. Grasshopper Kicks, joint support
Doongie, Soonie & Dori A twelve-year-old cat keeping up with his younger brothers. Butterfly Kisses, kidney support

Process

01 Thumbnails
Fifteen label thumbnails with cats, butterflies and product names. Fifteen more label thumbnails with cats reaching for grasshoppers.
02 Illustration
Line illustration of a striped cat nose to nose with a butterfly. Line illustration of a cat standing to swat at a grasshopper, with a dashed flight path.
03 Logo
Fifteen logo thumbnails exploring an F with cats, circles and stems. Four refinements of the F monogram with a cat lying across the top.
04 Typography
Type studies of Fieb & Co. and Butterfly Kisses in several typefaces and weights.
05 Labels
Flat label for Grasshopper Kicks, joint and mobility support. Flat label for Butterfly Kisses, gentle kidney support.
The Fieb & Co. pet wellness logo: a tall serif F with a cat resting on its top and a botanical stem beside it.
Looking ahead

The brand is meant to be an easy starting point for younger pet owners getting into preventive care, and to make caring for an older or sick pet feel a little less heavy. Future products could include calming remedies, digestive support, coat-health blends, herbal treats and seasonal wellness collections.

In memory of Fibonacci.